Follow us on:
Workshop Listing
- Instructional Design for New Designers
- Training Needs Analysis
- Certified Instructional Designer/Developer
- Advanced Instructional Design
- Training 101
- How Adults Learn
- Web-Based Training
- Blended Learning
- Certified e-Learning Specialist
- Evaluation of Training
- Project Management for Trainers
- Certified Performance Consultant
- Consulting Skills for Trainers
- How to Influence People and Events
- Writing Skills for Trainers
- Conception pédagogique pour les nouveaux concepteurs
- Analyse des besoins en formation
- Instructional Techniques For New Instructors
- Certified Instructor/Facilitator
- Advanced Instructional Techniques
- Training 101
- How Adults Learn
- Polish Your Presentation Skills
- 25 Creative Ways to Add Excitement to Your Training
- How to Influence People and Events
- Techniques d'enseignement pour les nouveaux instructeurs
- The Successful Training Manager
- Certified Training Manager/Director
- Facilitation Skills for New Facilitators
- The Advanced Training Manager
- Blended Learning
- Evaluation of Training
- Project Management for Trainers
- Certified Performance Consultant
- Consulting Skills for Trainers
- Make Your Training Stick
- How to Influence People and Events
- Professional Presentation Skills
Marketing Your Training Internally
"Training always takes the back seat; this workshop puts training behind the wheel!"Joel Abern Northern Trust
1 day | $599
Marketing Your Training Internally
This high-impact workshop guides you in creating a practical, results-oriented marketing plan to increase the credibility of your department. Learn how to package training in the context of organizational needs and promote the value of both your product and your department.
Enroll For Marketing Your Training Internally
Want Us to Come to You?
Request On-Site TrainingCan't Attend the Workshop?
Buy the Self-Study KitObjectives
- Identify improvements to your training services.
- Identify potential markets for your programs and services.
- Package training in the context of organizational needs.
- Establish a continuous promotional focus.
- Design an image of training to match your product.
- Construct a marketing plan.
- Create credibility for your department.
- Successfully manage your ongoing relationship with customers.
Who Should Attend
For training managers/directors who wish to increase their influence and promote the training function within their organization.
What You Will Learn
Create a Marketing Plan
- What marketing is (and is not).
- How to link marketing to the rest of the training cycle.
- 10 problems caused by ineffective marketing.
- 4 major consequences of not marketing.
- How to identify your target market.
- 4 questions to ask when involving customers in marketing efforts.
- How to get your customers to want training.
- 4 ingredients of the marketing mix.
- Your reputation – how to create it, how to influence it.
- 8 ingredients of the marketing plan.
- How to select the "right" method of communication.
- Guidelines for creating a "headline" for your department.
- How to create a professional image for your department.
Promote the Product
- How to design effective, training-oriented promotional materials.
- 4 keys to a customer-oriented department.
- How to identify the features, benefits, and results of training.
- Sales promotion vs. personal selling.
- A 4-step model for promotion.
- Newsletters, flyers, letters, catalogs, announcements, and more!
- Dozens of tips on staying visible.
- How to attract customers through endorsements and testimonials.
- 14 parts of the "Training Message."
- 6 ways to present your message.
- How to create awareness, interest, desire, and action.
- Personal vs. impersonal marketing.
- The best way to reach your market.
Manage the Relationship
- How to maximize management’s commitment to training.
- What trainers can learn from the sales force.
- How to get managers to act as "transfer agents" of learning.
- The inescapable link between marketing and needs analysis.
- How to increase employee commitment to training.
- 20 customer buying considerations.
- How to market training — not sell it.
- 5 strategies for maintaining relations.
- 9 techniques of interpersonal communication.
- How to manage clients' objections.
- How to develop rapport with customers.
Bonus
All the worksheets, checklists, and forms in Microsoft® Word template format. Simply download them from your personal My Langevin website.
Free telephone consultation. If you need advice, confirmation of a decision, or someone to discuss ideas with – just give us a call.
Blog - Marketing Your Training Internally
To build or buy; that is the question!
Let’s face it, everyone, in every industry, is being asked to do more with less ... | more
How to Increase the Efficiency of Your Training Department?
No one would disagree with the virtues of the following items if they wanted to increase ... | more
Don’t Blame the Learner: Evaluating the Effectiveness of Training
The saga of my soccer team continues. I have implemented the strategies ... | more
Added Value – From the Outside In
At some point during our workshops, clients often share that they are being asked how ... | more
CAUTION! CAUTION! Are You Ready to Hire Again?
We are all excited to hear that the economy is slowly getting better and that we are ... | more
More posts under Marketing Your Training Internally »